5 Famous Google Analytics Alternatives for Better Analytics

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5 Famous Google Analytics Alternatives for Better Analytics

Looking for Google Analytics Alternatives for Better Analytics? Want Afforable and Better Analytic Tools? Check Out our Alternatives to Google Analytics.

User Rating: 4.5 (2 votes)

Looking for Google Analytics Alternatives for Better Analytics?

Google Analytics is rated as the best available analytics tool for webmasters, but it’s not always practical or available. It has some issues. It’s fairly common for spammers to inject false referrals, which throw off your metrics. The sampling occasionally means your data is less accurate than it could be. It has issues with historical data, and it buries some valuable data behind reports you need to make and generate yourself. In short; it’s not exactly user-friendly if you don’t want to invest some serious time into it.

Depending on the type of business you’ve immersed yourself on and certain needs, Google Analytics is not the only tool to use. In fact, it might not be the most suitable tool you need to help grow your business. There are some Alternatives to Google Analytics that have better tools allowing you to understand the data collected from your site visitors.

There are a lot of alternatives to Google Analytics with similar suites out there, both for stand-alone suits and analytics built into everything. It’s practically impossible these days to find a web app or CMS that doesn’t have a pile of analytics options tacked on to the end of it. Of course, the best analytics aren’t free, and the free analytics aren’t always all that good. That’s why we give you our compiled list of the Best and Free analytics alternatives you can use instead of Google Analytics.

Here are 5 Famous Google Analytics Alternatives for Better Analytics

Google Analytics Alternatives

Piwik

Google Analytics Alternatives

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Piwik is a unique sort of analytics. It’s built with privacy in mind, but it’s not a hosted solution. See, Google Analytics just requires that you verify your site and install a bit of code. Piwik is self-hosted, which means you need to have the actual analytics engine running on a server somewhere, specifically in an account you own. You don’t have to worry about a third party company accessing or controlling your data, but you do have to worry about keeping your data accessible and secure.

If you prefer the more traditional analytics method with the hosted distribution, you can pay for that, but the self-hosted version is free. It’s also open-source, if you want to dig into the code and see what’s going on. One great benefit is the ability to import log files. This gives you access to historical data from before you implemented Piwik, as well as data saved in logs from other sites if you want. If you want mobile analytics as well, Piwik does it for Android and Apple devices. Sorry, Windows phones.

As an open-source platform, it’s possible there are extensions, themes, and reports you can download and integrate with your own installation. You can use it stock, of course, though the interface is a little cluttered and a little difficult to get used to. Perhaps the biggest downside, though, is how poorly it integrates with AdSense and AdWords. Nothing besides Google Analytics has a good time with those systems, though, so this will be a common complaint. In fact, assume none of the items on this list work very well with Google’s ads unless I explicitly say they work well.

The hardest part of Piwik is that you have to manage and maintain it yourself. If something breaks, it’s on you to fix it. If the software needs updating, you need to update it. If the server goes down, you lose the ability to record or analyze data. It’s not really a beginner’s solution.


 

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Clicky

Google Analytics Alternatives

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Clicky is one I was hesitant to include on this list, but did so anyways. The analytics it provides are actually quite good, but they’re also a little limited in nature. I consider Clicky to be a good piece of analytics software that works as a gateway to more advanced features.

Essentially, because Clicky is so limited, it’s not very complicated. For example, it can connect to YouTube to get some basic video analytics, but those analytics don’t really offer anything that YouTube itself doesn’t. It has keyword tracking, but limited on-site tracking of visitors and sessions. A lot of its best features are, of course, hidden behind the paywall by being part of the Pro version.

While this all sounds like a detriment, it can be looked at as a blessing; those features it does have are all simple and presented front and center. You can learn them all and figure out most of their intricacies in a matter of minutes.

The base free version allows you to track one website with up to 3,000 daily views. It gives you content analytics, search data, referrer data, basic segmentation, mobile analytics for both Apple and Android devices, and some other features. If you want their real-time analytics, download tracking, data exporting, split testing, or any of the dozen other pro features, you need to pay. The cheapest version is $10 per month and allows you up to 10 websites with 30,000 daily views. If you want heatmaps and uptime monitoring, you need to pay even more, a monthly minimum of $15.


 

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Open Web Analytics

Google Analytics Alternatives

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OWA is one of the premier open-source analytics suites out there. It’s unique in that it works for both websites and apps; usually you need a separate analytics suite to work with apps. They even have a WordPress plugin, so integration with blogs is a cinch.

Like Piwik, OWA requires you to install it yourself and maintain it on a server with relevant uptime. It’s generally fine installing it on the same server as your website; if your site is down your analytics aren’t recording anything anyways, so if the analytics code is down too, it doesn’t matter. Besides, you should be using a web host with 99.99% uptime as it is.

You aren’t limited in any way beyond what your sever can handle. You can use OWA with any number of websites regardless of their traffic. You have DOM click tracking, heatmaps for clicks and mouse movement tracking. All of this is generally not available with Google Analytics, and requires you to use a third party application anyways.

Also, I know this is a little subjective, but I quite like the way OWA lays out their dashboard and their tables. It’s graphical, it’s well-designed, and it’s not really cluttered. You can, of course, customize reports as much as you would like.


 

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Kissmetrics

Google Analytics Alternatives

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Unlike other metrics companies, instead of putting effort in providing the figures of page views of your website, this tool came with a different concept, focusing more on people’s data – what they do in your site, that’s what Kissmetrics tells you. If you sell products on your website, this tool will be useful. With the insights you get from it, you will know what approaches to take on your business to convert unknown visitors into loyal customers.

The concept of focusing much on people’s data wouldn’t be applicable without a boatload of features, such as A/B split tests, Testing / Staging sandboxes, Real Time Data Monitoring / Debugger Tool and others. For all these tools, be ready to fork out steep fees to get what it’s worth. Monthly fees start from $150/month.


 

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FoxMetrics

Google Analytics Alternatives

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Foxmetrics is an event tracking and web analytics tool that aims at supplying the users with all the standard analytics features to drive their online businesses. Analytics companies have realized that people’s data speak louder than page views. The platform’s main focus is on the actions and activities of visitors on the users’ websites.

Giving much relevancy to the customer behavior has proven to the most effective approach for users to know every customer. Foxmetrics has 4 plans which you can try out for 14 days (on trial): small, medium and large which has prices around $20 – $120/month as well as one for high volume (custom pricing).


10 Total Score
5 Famous Google Analytics Alternatives for Better Analytics

Looking for Google Analytics Alternatives for Better Analytics? Want Afforable and Better Analytic Tools? Check Out our Alternatives to Google Analytics.

User Rating: 4.5 (2 votes)